Ginga Agrifood

Challenge

Ginga's farm in Lobo, Batangas was producing some of the country's most trusted ginger and turmeric brews — but the brand was leaving money on the table. The Negosyo reseller bundle had loyal believers and no system to scale past word-of-mouth. DTC conversion was strong, but discovery was thin. The team needed a commercial engine that could move them from 'respected local brand' to a national wellness category leader without losing the farm-to-shelf story.

Approach

We started with brand and commercial diagnostics — what were customers actually buying Ginga for? — and redesigned the reseller program around three tiered bundles with built-in margins, marketing kits, and onboarding playbooks any partner could run. We shipped a new e-commerce platform with subscription, ran a 60-day performance-marketing pilot tuned to the wellness audience, and refreshed packaging to hold its own on a shelf next to imported brands without flattening the founder's voice.

Outcome

The reseller network grew 11x in 18 months. DTC revenue tracked +267% year over year. Ginga now ships to 94 active markets across the Philippines, and three regional grocery chains have moved the brand from 'specialty' into the core wellness aisle.