Discipline · How we work

Websites

High-conversion websites engineered as growth infrastructure, not marketing brochures.

The work

Most company websites are decorative. Ours are accountable. We design and ship fast, modern web platforms that load in under a second, surface in generative search, and convert at rates the marketing team can model. Every page is a hypothesis with a metric behind it — and we instrument them so you can see which ones earn their keep.

SMDS Realty saw 3.8x growth in qualified OFW inquiries and ₱412M in attributed reservations within twelve months of relaunch.

How we work

A typical engagement, beginning to handoff. Phases compress or expand around the diagnosis — they don’t skip.

01 — Diagnose
Weeks 1–2
Audit, positioning, and funnel teardown
We run a heuristic audit of the current site, talk to your sales team, instrument what isn't measured, and pull six months of analytics. We surface what's actually broken (almost never what the brief assumes), agree the metrics we'll move, and write the positioning the rest of the engagement will reflect.
02 — Design
Weeks 3–5
Information architecture and design system
We design the conversion paths first — visit → engage → qualify → close — then the editorial pages that earn the meeting. A typographic system, a restrained palette, and full content templates land in Figma. Nothing decorative survives. Every section answers a question a prospect is actually asking.
03 — Build
Weeks 5–9
Web engineering and content modeling
We engineer on a fast, modern web stack with a content model your team can run after we leave. Sub-second LCP from the regions your buyers live in, AA accessibility, and SEO + Generative Engine Optimization baked in. Analytics events fire by spec — every CTA, every funnel step, every form abandonment.
04 — Launch
Week 10
Performance gate, instrument, ship
We gate the launch on a performance and accessibility scorecard, not a calendar date. Lighthouse 95+, Core Web Vitals green from your three biggest markets, copy and SEO reviewed against the eval criteria from week one. Then we ship and watch the funnel for the first 30 days.
05 — Compound
Iteration loop and performance budget
We hand off with a performance budget your team can enforce, an experimentation framework for new pages, and a quarterly check-in cadence if you want it. The site earns its place by getting faster and converting better year over year — not by getting redesigned in 18 months.